Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right 6 include your contact information a common oversight that can render a press release ineffectual is a lack of contact information for. Every press release should fit on an 8½-by-11 sheet of paper, long says better yet, don't fill the sheet this is not a place for an essay on your event or product write short paragraphs—four lines maximum use lots of white space the point of a press release isn't to give them everything it's bait, long says lure them 5.
Research actual press releases on the web to get the feel of the tone, the language, the structure and the format of a press release avoid using jargon or specialized technical terms if accuracy requires the. A press release is the quickest and easiest way to get free publicity if well written, a press release can result in multiple published articles about. How to write a press release “3 tips for success on social media here’s what everyone needs to know about writing a press release.
If you want good press coverage, you need to master the art of the press release here are some tips.